DPDP-ready cookie consent for online stores & marketplaces
DPDP Guard helps e-commerce and retail Data Fiduciaries comply with the Digital Personal Data Protection Act, 2023 by scanning every domain to find the cookies and marketing pixels actually loading, blocking them until the shopper grants the matching consent category, and signalling those choices to Google and ad platforms through Google Consent Mode v2. A single domain group runs one consent setup across every brand and storefront, and shoppers get a self-service portal to withdraw consent and request erasure of their order history — all with an immutable audit trail your marketing stack can be checked against.
Why E-Commerce & Retail needs the DPDP Act on the roadmap
Retail sites run on third-party tags — analytics, retargeting pixels, chat widgets, A/B tools and affiliate scripts — many added by agencies or vendors without the compliance team's knowledge. Under the DPDP Act, 2023, each of those trackers that processes personal data needs the shopper's free, specific and informed consent before it fires.
E-commerce also lives or dies on ad performance, so consent has to be captured in a way that keeps Google Ads and Analytics working. DPDP Guard is built for exactly this: discover what's really running, gate it behind consent, and pass the signals ad platforms expect — without breaking measurement.
What the law requires — and how E-Commerce & Retail teams meet it
Section 6 — consent required before processing, with the ability to withdraw as easily as it was given
A storefront can load dozens of marketing and analytics trackers on the first page view, before the shopper has agreed to anything.
Tagged scripts are auto-blocked until the visitor grants the matching category, and a one-click withdrawal control lets shoppers revoke consent as easily as they gave it.
Section 5 — a clear, itemised notice of the purposes of processing
Shoppers can't consent to purposes nobody has inventoried — and rogue vendor pixels routinely go undocumented.
An on-demand scan crawls each domain with a dedicated worker and returns a categorised inventory (Essential, Analytics, Marketing, Preferences) so your notice matches what the site really does.
Sections 11–13 — rights to access, erasure and grievance redressal
Shoppers ask to be forgotten or to see their data, but the request is lost across storefront, CRM and marketing tools.
A self-service portal logs every access, correction, erasure and grievance request against your organisation with a status the shopper can track.
Section 6 — valid consent must underpin ad measurement and personalisation
Blocking every tracker destroys conversion tracking; ignoring consent breaks the law.
Google Consent Mode v2 signalling updates ad_storage, analytics_storage, ad_user_data and ad_personalization the moment a shopper chooses, so measurement is consent-aware instead of consent-blind.
The DPDP Guard toolkit for E-Commerce & Retail
Find every cookie & tracker
Scan any storefront on demand with a dedicated worker and watch it run live, then see the tracker breakdown by category — surfacing the vendor pixels nobody documented.
Cookie & tracker discovery→Google Consent Mode v2
Keep Google Ads and Analytics measuring within the law: consent choices automatically update all four Google consent signals, so you stay measurable and compliant.
Auto-blocking consent banner
A drop-in, themeable banner presents per-purpose choices and blocks tagged scripts until the shopper agrees — no tracker fires early, every choice is audited.
Consent Manager→One setup across every brand
Group primary and alias domains so a single consent configuration runs across all your storefronts and a decision on one is honoured on the others.
Shopper rights portal
Give customers a dashboard to withdraw consent, request access or erasure of their order data, and track each request's status.
Data Principal portal→Compliance analytics
Track consent-acceptance rates, tracker-category distribution and a single compliance score so marketing and legal share one source of truth.
E-Commerce & Retail — frequently asked questions
Does the DPDP Act require cookie consent for e-commerce sites in India?
Where cookies or trackers process a shopper's personal data — analytics identifiers, retargeting pixels, behavioural profiles — the Digital Personal Data Protection Act, 2023 requires free, specific and informed consent before that processing begins. DPDP Guard blocks tagged scripts until the shopper grants the matching consent category and records the choice with an audit trail.
Will a consent banner break my Google Ads and Analytics tracking?
No. DPDP Guard ships with Google Consent Mode v2 built in. Consent signals start denied by default, then update ad_storage, analytics_storage, ad_user_data and ad_personalization the moment a shopper makes a choice, so Google's tools continue to measure in a consent-aware way instead of being blocked outright.
How do I find all the trackers running on my store?
Add your domain and run an on-demand scan. A dedicated scanning worker crawls the site and returns a categorised inventory — Essential, Analytics, Marketing or Preferences — of the cookies and trackers actually loading, so the consent categories your banner presents match reality, including vendor pixels added without the compliance team's knowledge.
Can one consent setup cover multiple brands and domains?
Yes. Domain groups let you link primary and alias domains under a single configuration, apply a distinct banner per brand, and share a consent decision captured on one storefront across the others — so multi-brand retailers manage every property from one place.
Ready to get E-Commerce & Retail DPDP-ready?
Set up consent capture, data-principal rights, breach reporting and retention in minutes — register, configure, and go. No lengthy onboarding required.